How To Use

Key Ingredients

Features

Brand

Extra Info

Collection Name

Beauty Tip

Formulation

<div><span style=&quot;font-weight: bold;&quot;>The worlds #1 choice for premium mens hair.</span></div><div><br></div><div>Leading the way in mens grooming, <span style=&quot;font-weight: bold;&quot;>American Crew </span>has been shaping the industry for over 30 years. A true pioneer with strong roots in professional barbering, the brand has set the global benchmarkearning recognition as the #1 Premium Mens Hair Brand worldwide, based on Euromonitor retail sales data*. Trusted by professionals and consumers alike, American Crew is defined by its commitment to innovation, expertise, and performancedriven formulas crafted specifically for men.</div><div><br></div><div>With an extensive range of highperformance styling, haircare, and grooming essentials, American Crew offers versatile solutions suited to every style, routine, and preference. Each product is designed to deliver reliable results with ease, combining timeless grooming principles with expert formulation.</div><div><br></div><div>From barbershops to bathrooms, American Crew remains the goto brand for those who value precision, performance, and elevated grooming excellenceday in, day out. That same professional standard is carried through to every individual formula, including this product.</div><div><br></div><div>American Crew's Forming Cream Shampoo defines, hydrates, and enhances curls. This specially formulated shampoo acts as a pre-styling product for men seeking well-defined and nourished hair without being weighed down. This anti-frizz shampoo includes jojoba oil to add natural shine and tame unruly strands. It gently cleanses while balancing the scalp's microbiome, making hair more manageable and easier to style. Prepare your hair for the ultimate curl definition with our transformative Forming pre-styling shampoo. For best results, follow with the&nbsp; American Crew Forming Cream.</div><p>Product Ingredients: Aqua/Water/Eau Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Isostearamide MIPA, Jojoba Esters, Parfum (Fragrance), Capryloyl Glycine, Citric Acid, Decyl Glucoside, Disodium EDTA, Glyceryl Laurate, Glycol Distearate, Glycol Stearate, Helianthu,s Annuus (Sunflower) Seed Wax, Hexylene Glycol, Hydroxyacetophenone, Lauryl Glucoside, Panthenol, PEG-120 Methyl Glucose Trioleate, PEG-150 Distearate, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Polyglycerin-3, Polyquaterniu,m-10, Propanediol, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Chloride, Tocopheryl Acetate, Xylitylglucoside, Benzyl Alcohol, Glycol, Sodium Benzoate, Acetyl Cedrene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Hexamethylindanopyran, Limonene, Lina,lool, Linalyl Acetate. B05373</p>

Shop Online for American Crew - Forming Shampoo 250ml at Myer. Shop with Afterpay* Same Day Click & Collect available in-store.

Forming Shampoo 250ml

Fiber Pre-Styling Shampoo 250ml

Boost Pre-Styling Shampoo 250ml

3-In-1 Classic Shampoo 450ml

.css-38lglc{display:none;}American CrewForming Shampoo 250ml

Returns & Exchange

Forming Shampoo 250ml

Forming Shampoo 250ml